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I am an Interdisciplinarian
portion of Venus and the Three Graces Presenting Gifts to a Young Woman by Sandro Botticelli Up until recently, I’ve either been unable to capture “what I do” in a description. It usually comes out as...
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The Fashion/Anti-Fashion Duality
[photo of me by Laughing Squid at TagCamp in 2005] “The frivolous era of consumption and communication has been caricatured to the point of delirium by those on the right and left alike who hold it in...
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Five Things I’ve Learned By Listening to People Whose Views Differ
Last night after the awesome Bill Clinton speech, which I watched first through people talking (via Twitter, Facebook and Current.tv, which is thoroughly fascinating during live events) about it and...
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Interview: Nilofer Merchant, Author of 11 Rules for Creating Value in the...
I’ve known Nilofer Merchant since 2009 when I met her at the TED conference in Long Beach, California. I knew of her before then, but little did I know how amazingly warm and friendly she would be. I...
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The Upcoming Buyosphere + Its Future
Since I put up my post yesterday about getting a J.O.B., I’ve been answering a long series of questions about Buyosphere and what we’re doing with it. First off, the plan is to soldier on as I said....
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When it Comes to Social, Small is the New Big
Actually, big has never really been the way social works. Big is the way traditional advertising operates. The bigger the bullhorn, the bigger the brand impact, right? Sure it reaches more people, but...
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Brands on YouTube: Hits and Misses
Michelle Phan’s Wicked Red Riding Hood Look – She’s the 20th most subscribed to channel on YouTube Viral videos are still largely a mystery. Why a South Korean music video has been viewed over half a...
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The Sinners and Saints of Social – Retail Version
This week I gave a presentation on the sinners and saints of social to a room full of retailers. The sad truth is that it’s nearing the end of 2012 and it’s still really difficult to find brands that...
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Why is Culture Such a Difficult Concept?
About 6 months ago I was at a conference and the presenter brought up Zappos as the shining example of a company that has a strong culture that translates into sales. The person next to me leaned over...
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The Hole in the Soul of Business
(the title of this post is a direct ‘tribute’ to a column of the same name by one of my favorite management writers, Gary Hamel) For the past 12 years, Edelman has conducted a very in-depth study of...
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How Do We Make Canadian Politics Sexier? A: Nerds
When I was in university, I did some volunteering for the political party I most admired. I put signs on my lawn. I called. I handed out leaflets. I knocked on doors. I felt engaged. But something...
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Featured in Entrepreneur Magazine as a Woman to Watch
I usually try to be pretty humble when it comes to getting press. (“Try” being the operative word!) But this one I’m especially proud of because: 1. it’s in one of my favorite magazines 2. I share the...
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The Lee Atwater Legacy and Attack Ads
Thanks to a recommendation on Twitter last week, I watched Boogie Man: The Lee Atwater Story. For those of you who aren’t familiar with his legacy, Lee Atwater was the campaign strategist that pretty...
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Let Me Wave my Magical Content Wand
It usually starts something like this: Hey! Everyone I know is on Instagram! We should start an Instagram for the company! The suggestion in itself isn’t wrong per se, it’s just not made with much of...
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The Secret to Great Social Content
[Hedgehog & Fox - as found for sale on Etsy by StayAwake in London, Ontario] First off, the title of this post is misleading. There is no formula, everything is social and it’s not about the...
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The Content Marketing Mix
So now that you’ve been inspired to try your hand at social content marketing, and you understand your audience and what kind of content may appeal, it’s time to plan out your content mix....
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Marketing’s REAL Beef with Facebook
Image from PhotoDune Yet another article has come out yesterday on how Facebook is a waste of time for marketers because posts only show up for 8-16% of their followers. As someone who has been in...
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Can’t Buy Me Love: following the social engagement protocol
The other day, I was meeting with an associate who was relaying to me his frustration with influencer marketing: “Tara, influencer marketing just doesn’t work. I made a deal with the most influential...
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Why Content?
…because all roads lead back to content. Without content on Facebook, you have this: Exciting, eh? Without content on Twitter, you have this: Hmmmmm… Blogs, Pinterest, Instagram, Slideshare, Tumblr,...
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Playing the Long Game
Shortcut. Silver bullet. Hidden passageway. Secret. So many people want one or want to unlock one and sell it to everyone for profit. In fact, the number of ‘unlocked secrets to…’ that I’ve seen...
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